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How to Get Ahead in Advertising (1989) Fantasy

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(SLIDE PROJECTOR WHIRRING)

How to Get Ahead in Advertising (1989) Fantasy

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Let me try and clarify some of this for you.

How to Get Ahead in Advertising (1989) Fantasy

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Best Company Supermarkets

How to Get Ahead in Advertising (1989) Fantasy

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are not interested in selling wholesome foods.

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They are not worried about the nation's health.

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What is concerning them is that the nation

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appears to be getting worried about its health.

How to Get Ahead in Advertising (1989) Fantasy

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And that is what's worrying Best Co,

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because Best Co wants to go on selling them what it always has,

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ie, white breads, baked beans, canned foods

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and that suppurating, fat-squirting little heart attack

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traditionally known as the British sausage.

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So, how can we help them with that?

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Clearly, we are looking for a label.

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We need a label brimming with health.

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And everything from a nosh pot to a white sliced

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will wear one with pride.

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And although I'm aware of the difficulties of coming to terms with this,

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it must be appreciated from the beginning

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that even the nosh pot must be low in something.