Stop.

Okay. Uh, what about this?

What if we completely change direction?

Eliminate all sugar.

Become the first healthy lifestyle breakfast brand.

Make a negative a positive.

For the children.

Imagine a new American generation,

fit, healthy, even-tempered.

So, what do you think?

- [grunts] - [body thuds on floor]

[typewriter thuds on floor]

[cheerful music playing]

[both] Mmm.

[dog barking]

[suspicious music playing]

- [dramatic sting] - [gasps]

- Something I can help you with? - No, I was just admiring your rig.

Sweet ride.

Sure is.